MOXY HOTEL|台中豐邑MOXY酒店
year:2019
client:Fong-Yi Group
location:taichung
floor area:1307 sqm
photographer:kuomin lee
boutique hotel 精品酒店
Traveling through Taichung, you can discover bustling night markets, red-brick family villages, tin-roofed houses between streets and alleys, and a street view of local factories' silhouettes. Moxy combined youthful and modern brand image with the local elements, creating an interactive space through design and demonstrating the rich culture of Taichung as the day and night flow. Travelers can anticipate fantastic sensory experiences from Moxy.
走進台中,映入眼簾的是熱鬧的夜市、紅磚老宅、藏身巷弄的鐵皮屋,還有工廠輪廓與城市肌理交錯出的獨特風景。這裡的文化不只是靜態的,而是流動的、多層次的,隨著日夜轉換出不同的樣貌。Moxy 將這座城市的活力與在地元素揉進設計,以年輕、輕快的品牌形象打造一個充滿互動感的空間,讓旅人不只是過客,而是能真正感受到台中的節奏與溫度。在 Moxy,每一次停留都是一場精彩的感官體驗,讓探索這座城市變得更有趣、更有故事。